Clubs with SquashNet or ClubNet websites can now analyse the performance of their sites to answer questions like:

• How do people find our site?  e.g. Search engines, referrals from other sites, direct traffic
• How many visitors come to our site?
• Which pages are visited most frequently?
• How long do visitors spend on the site?
• Which pages have a high "bounce rate"?  i.e. one-page visits
• Which pages do visitors most frequently exit the site from?
• and many more...

Together, these are powerful tools - for example:

1. If you have important information on a page which is rarely visited, you'll know to give that page greater prominence.
2. If pages have a high bounce rate, why?  It's probably a sign that the page doesn't contain what the visitor was expecting, so is a good indicator that you could benefit by editing the page.

Just think, with a few simple changes to your site's content, based on the cold hard facts of your site's current traffic (provided using Google Analytics), you could deliver a better experience for your members, communicate your key messages more effectively, and ensure prospective members can find the info they want about your club quickly and easily.  A small additional annual fee applies, but in the context of recruiting or retaining just one more member, it's surely a false economy not to take advantage!

Contact us on 01962 862626 to discuss having this implemented for your site today.